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Gorillaz began a fan club titled Sub Division. The club began selling new merchandise, including shirts, lithographs, badges, postcards, greeting cards, a mug, a tote bag & patch sets; as well as having exclusive concerts for their members. A toy Stylo car was also planned as a club-exclusive product, but never got released.

The original plans for Phase 3 had begun to make a u-turn in November 2010 when the band released a new single, Doncamatic. The group also ran several contests, including a scavenger hunt on their website to win a one-of-a-kind surfboard; and a sweepstake to win gig tickets, with one winner receiving an “Ultimate Fan Prize Pack” (a tour shirt, poster, VIP pass replica & a Flip Video camera).^[1]

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